The Case Against Reading Business Books

Reading Business Books“Money is attracted to speed.”

A saying I’m sure you’ve heard before. But have you really paid much attention to it?

If you haven’t, you really should.

Here’s why:

I used to be the “eternal student”. Reading anything to do with email marketing and copywriting I could get my hands on.

I’ve read Dan Kennedy’s “NO BS Direct Marketing” book countless times. (As well as most of Dan Kennedy’s other “NO BS” books.)

I’ve read all the classics from Caples, Schwartz and Hopkins.

My head was filled with knowledge.


And here’s the kicker…

There are plenty of knowledgable people who are skint. And there are plenty of less knowledgeable people who are making a lot of money. Why is this the case? Because, quite simply, they’re the ones who are “do-ers”… They’re the ones who take ACTION on their ideas.

So one day I thought “screw it”. I’m gonna be a “do-er”.

I haven’t looked back since.

You see, you learn so much more by actually doing something as opposed to reading a book about it.

The learning curve is shortened massively. You learn what works. You learn what doesn’t. If something didn’t work, you can also understand why it didn’t. You can’t get anywhere near the same level of feedback from reading a book.

So here’s what I suggest YOU do, my friend:

Put down the book you’re reading at the minute, until you’ve physically done something that’s gonna grow your business and make you money.

When I say “something”, it really could be anything. For example, you might write a few Facebook ads to try to grow your email list; you might rethink and adapt your whole email marketing strategy; you might write ten emails to send to your email list; you might decide to network with other entrepreneurs, freelancers, and small business owners. It really can be anything as long as it moves your business in the right direction

Though I should say, you of course need to study, too.

Just too many people take it to an extreme. They don’t believe they’re “ready” to implement anything until they’ve read a “trillion” books on the subject.

Whereas really, you should be studying alongside doing something that’s gonna make you money. Not instead of. But until you do at least one thing that’s going to move your business forward, put your book down.

So from this day onwards, tell yourself you’re going to be an action taker…

Tell yourself you’re going to be a “do-er”…

And above all, tell yourself you’re going to be a money-maker…

However, there is ONE thing you definitely should read right away…

It’s a FREE issue of my “Emails on Fire” newsletter (worth a genuine £99/month).

It will show you how to make money almost overnight.

6 Reasons Why You Should Be Your Own Boss In Business

Why You Should Be Your Own Boss In Business“There is only one success, to be able to spend your life in your own way. – Christopher Marley.”

Becoming your own boss means that you create your own business. You are going to have to take responsibility for your business and you have to be willing to take risks. That said, here are 6 reasons why you should be your own boss.

You pursue a purpose – Being your own boss means that you are able to decide what you want to do with your career and your life. If you were working for someone else, you are working for their purpose, which you may or may not agree with. However being self-employed will give you the opportunity to create a unique purpose that will contribute to other peoples’ lives.

You are passionate – Creating your own business means that you can use your interests and passions to your advantage. You will be able to build a business that resonates with the things that excite you and give you passion. You will wake up every day feeling excited to work because you enjoy it.

You create freedom and flexibility – Working for yourself will mean that you can choose the times in which you work, creating a flexible lifestyle. You can spend more time with friends and family. Depending on the type of business you own, such as an Internet Business, you are also able to work from different locations, giving you the ability to travel while you work.

You control your finances – Being employed for someone else means that you are given a pay check that may or may not satisfy you. Being self-employed means that you have the power to control how much you earn. It will certainly be a struggle at first when building your own business to earn a good income. However as time passes and you commit to your business, the financial benefits can be very satisfactory.

You are in charge – There is no one to tell you how to run your business. You make decisions, you manage employees and you take the responsibility. Imagine working for someone else your whole life, where they tell you what to do and how to do it. Being your own boss allows you to do things the way you like to do them.

You grow as a person – Building your own business will build your character over the years. Your self-esteem will develop due to the confidence of managing your own business. Your legacy will develop as you make a difference in the world and change people’s lives. You will grow in many ways that you couldn’t of if you were working for someone else.

Finally, becoming your own boss is not for everyone. Some people do not want to deal with the commitment and persistence involved in creating their own business. They would much rather prefer to choose the easy option and work for someone else.

“Entrepreneurship is living a few years of your life like most people won’t, so you can spend the rest of your life like most people can’t.”


How To Make Money Doing Almost Zero Work

How To Make MoneyToday I go to Spain for a weeks-long holiday.

Really can not wait. Mainly to leave the bleak weather of England behind for a while.

You ever been, amigo?

Anyway, it’s called a “holiday” for a reason… I want to go there and really enjoy myself. And that means doing almost ZERO work.

Yet most entrepreneurs and business owners can’t go on holiday and just chill.


Because they haven’t got automated sales and marketing systems in place. If they did have, then they could happily jet off to wherever they wanted, whenever they wanted.

So how am I gonna make money these next two weeks without doing an ounce of work?


I’ve ALREADY written the emails I’ll be sending to my email list whilst I’m away. I’ve just scheduled them to be sent at specific times over the next two weeks (with at least one email being sent every day).

If you’re a beginner when it comes to email marketing (or you don’t currently know anything about it at all), let me assure you this is very easy to do. You just need to write your emails on whichever email service provider platform you use (I decided to go with a company called Aweber) and then you schedule it to be sent on a time and a date of your choice.

It really is that simple.

And you know what?

I think this is the BIGGEST benefit of email marketing… The fact you can run a business which lets you live a great life.

This is the holy grail of business, right?

Yet so many entrepreneurs struggle to do this. Their sales and marketing consists of them wasting hours and hours on social media and/or on making cold calls. Whilst I’m not denying these methods can be effective at making sales, they certainly aren’t the most time-efficient method.

Think about it: How many hours does it take you to pick up one paying client on Facebook? And I imagine it takes even longer when cold-calling.

Yet an email can take as little as ten to twenty minutes to write. Once you hit “send”, it will be sent out to your entire email list. Depending on the size of your email list, you could potentially be sending your sales message to thousands of people at one time.

And these aren’t “cold” prospects either. These will all be people who have already opted to subscribe to your email list, meaning they’ll at least be what you’d call “warm” prospects.

In order to do this well though, you need to learn all the insider tricks, techniques and secrets that will allow you to make potentially a lot of money every single day via email marketing.

One Question Entrepreneurs Should Always Ask

Question Entrepreneurs Should Always AskGame of Thrones season 6 is over.

It’s gone so fast.

And the last episode was amazing.

(Soooooooooo amazing.)

But it’s now 10 months til the next season.

And that’s a long time to wait.

Now listen:

I really do LOVE the show.

And I could easily lock myself in a dark room for the next 10 months, feeling eternally sorry for myself…

But you know what?

The fact it’s over, I’m seeing it as a positive. Because I’ve decided to now crack on with some new fantasy books to pass the time.

So hopefully I’ll find something else I love just as much.

And this is the mentality YOU as an entrepreneur need to have to do well in business.

One question you should always be asking yourself is:

“What next?”

It doesn’t matter if you’ve been successful to date, or if you haven’t.

Always look forward.

Because if you don’t, your competitors will.

And you’ll get left behind.

So you can wave bye-bye to any future success as an entrepreneur.

So next time you launch a product that flops, just do some more market research and move on to the next thing…

Next time you make a decision that costs your business money, learn from it and move on to the next thing…

And next time you screw your marketing up… I suggest you get studying email marketing, because email marketing is the best way to get your message in front of so many prospects in such a short time… and then move on to the next thing.

Anyway, always remember you’ve got two choices in life.

The first, you can sit around feeling sorry for yourself.

Or the second, you can lift your head up and move on to the next thing.

Which do you choose?